Alliance TruTrus is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Alliance TruTrus Web site and governs data collection and usage. By using the Alliance TruTrus website, you consent to the data practices described in this statement.

Collection of your Personal Information

Alliance TruTrus collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Alliance TruTrus also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by Alliance TruTrus. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Alliance TruTrus for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Alliance TruTrus Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Alliance TruTrus public message boards, this information may be collected and used by others. Note: Alliance TruTrus does not read any of your private online communications.

Alliance TruTrus encourages you to review the privacy statements of Web sites you choose to link to from Alliance TruTrus so that you can understand how those Web sites collect, use and share your information. Alliance TruTrus is not responsible for the privacy statements or other content on Web sites outside of the Alliance TruTrus and Alliance TruTrus family of Web sites.

Use of your Personal Information

Alliance TruTrus collects and uses your personal information to operate the Alliance TruTrus Web site and deliver the services you have requested. Alliance TruTrus also uses your personally identifiable information to inform you of other products or services available from Alliance TruTrus and its affiliates. Alliance TruTrus may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Alliance TruTrus does not sell, rent or lease its customer lists to third parties. Alliance TruTrus may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Alliance TruTrus may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Alliance TruTrus, and they are required to maintain the confidentiality of your information.

Alliance TruTrus does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Alliance TruTrus keeps track of the Web sites and pages our customers visit within Alliance TruTrus, in order to determine what Alliance TruTrus services are the most popular. This data is used to deliver customized content and advertising within Alliance TruTrus to customers whose behavior indicates that they are interested in a particular subject area.

Alliance TruTrus Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Alliance TruTrus or the site; (b) protect and defend the rights or property of Alliance TruTrus; and, (c) act under exigent circumstances to protect the personal safety of users of Alliance TruTrus, or the public.

Use of Cookies

The Alliance TruTrus Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Alliance TruTrus pages, or register with Alliance TruTrus site or services, a cookie helps Alliance TruTrus to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Alliance TruTrus Web site, the information you previously provided can be retrieved, so you can easily use the Alliance TruTrus features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Alliance TruTrus services or Web sites you visit.

Security of your Personal Information

Alliance TruTrus secures your personal information from unauthorized access, use or disclosure. Alliance TruTrus secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

Alliance TruTrus will occasionally update this Statement of Privacy to reflect company and customer feedback. Alliance TruTrus encourages you to periodically review this Statement to be informed of how Alliance TruTrus is protecting your information.

Contact Information

Alliance TruTrus welcomes your comments regarding this Statement of Privacy. If you believe that Alliance TruTrus has not adhered to this Statement, please contact Alliance TruTrus at awashburn@trutrus.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.